diff --git a/CHANGELOG.md b/CHANGELOG.md
index 9ad1876..f11c43e 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -10,7 +10,8 @@
 * [#103][gh-103] Change `org-roam-file-format` to a function: `org-roam-file-name-function` to allow more flexible file name customizaton. Also changes `org-roam-use-timestamp-as-filename` to `org-roam-filename-noconfirm` to better describe what it does.
 
 ### New Features
-* [#87][gh-87], [#90][gh-90] Support encrypted Org files (by [@chip2n](https://github.com/chip2n/))
+* [#87][gh-87], [#90][gh-90] Support encrypted Org files
+* [#110][gh-110] Add prefix to `org-roam-insert`, for inserting titles down-cased
 
 ### Bugfixes
 * [#86][gh-86] Fix `org-roam--parse-content` incorrect `:to` computation for nested files
@@ -19,6 +20,10 @@
 ### Internal
 * [#92][gh-92], [#105][gh-105]: Add tests for core functionality
 
+### Contributors
+* [@chip2n](https://github.com/chip2n/)
+* [@l3kn](https://github.com/l3kn/)
+
 ## 0.1.1 (2020-02-15)
 
 Mostly a documentation/cleanup release.
@@ -58,6 +63,7 @@ Mostly a documentation/cleanup release.
 [gh-103]: https://github.com/jethrokuan/org-roam/pull/103
 [gh-105]: https://github.com/jethrokuan/org-roam/pull/105
 [gh-108]: https://github.com/jethrokuan/org-roam/pull/108
+[gh-110]: https://github.com/jethrokuan/org-roam/pull/110
 
  # Local Variables:
  # eval: (auto-fill-mode -1)
diff --git a/org-roam.el b/org-roam.el
index 027929a..c8a9fee 100644
--- a/org-roam.el
+++ b/org-roam.el
@@ -274,9 +274,11 @@ If not provided, derive the title from the file name."
   (org-roam--new-file-named (format-time-string "%Y%m%d%H%M%S" (current-time))))
 
 ;;; Inserting org-roam links
-(defun org-roam-insert ()
-  "Find an org-roam file, and insert a relative org link to it at point."
-  (interactive)
+(defun org-roam-insert (prefix)
+  "Find an org-roam file, and insert a relative org link to it at point.
+
+If PREFIX, downcase the title before insertion."
+  (interactive "P")
   (let* ((completions (mapcar (lambda (file)
                                 (list (org-roam--get-title-or-slug file)
                                       file))
@@ -293,7 +295,9 @@ If not provided, derive the title from the file name."
     (insert (format "[[%s][%s]]"
                     (concat "file:" (file-relative-name absolute-file-path
                                                         current-file-path))
-                    (format org-roam-link-title-format title)))))
+                    (format org-roam-link-title-format (if prefix
+                                                           (downcase title)
+                                                         title))))))
 
 ;;; Finding org-roam files
 (defun org-roam-find-file ()
diff --git a/tests/test-org-roam.el b/tests/test-org-roam.el
index b43362a..c3c84e8 100644
--- a/tests/test-org-roam.el
+++ b/tests/test-org-roam.el
@@ -122,7 +122,7 @@
                 (with-current-buffer buf
                   (with-simulated-input
                    "File SPC 1 RET"
-                   (org-roam-insert))))
+                   (org-roam-insert nil))))
               (expect (buffer-string) :to-match (regexp-quote "file:f1.org")))
 
           (it "temp2 -> nested/f1"
@@ -130,7 +130,7 @@
                 (with-current-buffer buf
                   (with-simulated-input
                    "Nested SPC File SPC 1 RET"
-                   (org-roam-insert))))
+                   (org-roam-insert nil))))
               (expect (buffer-string) :to-match (regexp-quote "file:nested/f1.org")))
 
           (it "nested/temp3 -> f1"
@@ -138,7 +138,7 @@
                 (with-current-buffer buf
                   (with-simulated-input
                    "File SPC 1 RET"
-                   (org-roam-insert))))
+                   (org-roam-insert nil))))
               (expect (buffer-string) :to-match (regexp-quote "file:../f1.org")))
 
           (it "a/b/temp4 -> nested/f1"
@@ -146,5 +146,5 @@
                 (with-current-buffer buf
                   (with-simulated-input
                    "Nested SPC File SPC 1 RET"
-                   (org-roam-insert))))
+                   (org-roam-insert nil))))
               (expect (buffer-string) :to-match (regexp-quote "file:../../nested/f1.org"))))